Sweet Like Al(ice) - Unisex Hoodie

This one feels different.

What started as a simple sketch from Alice — drawn while selling at a market surrounded by some incredible entrepreneurial women — turned into something bigger than we expected. It became a lesson in creativity. In follow-through. In what it actually takes to bring an idea from paper to product.

And because of you, it happened.

This design officially met its goals. Which means this isn’t just a mockup dream anymore — it’s real Detroit Hockey, brought to life.

This piece is Detroit Hockey, but softer. Sweeter. A little unexpected.

Instead of loud logos or oversized graphics, you get subtle charm:
• Playful tentacles coming out of the pocket and on the back
• Soft, cute color combinations
• Puff print details for a little texture and dimension
• A screen-printed finish for that buttery-soft, vintage feel

Note: For our adult hoodies, the tentacles on the back/out of the hood and lgrw hood print are not screen-printed due to the print location.. we still used screen printing for the primary print locations, across the back and on the chest. Print may appear slightly different based on size of the hoodie.