Detroit Hockey (Alice's Version)

This design started as a sketch from Alice and quickly turned into a real lesson in what it takes to bring an idea to life. It is also currently a mockup, the final product may slightly vary from what you see here. 

Before committing to production, we gave Alice and Emmy a challenge: help generate five preorders, and we’ll move forward with making the design at all. That’s step one — learning that ideas take effort, courage, and follow-through.

If they hit that goal, we’re aiming higher.

This preorder is also working toward a second milestone: upgrading this design to our highest-quality print yet through full screen printing. Screen printing means a softer hand feel, longer-lasting ink, puff print for some of the text and a finished product that truly matches the care that went into the design.

Here’s how it works:
• Step 1: If Alice and Emmy help generate five preorders, we’ll produce the design.
• Step 2: If total preorders reach our screen-print goal, the design will be made as a fully screen-printed edition.

Preorder customers lock in lower pricing as a thank-you for helping us take that quality leap. Once produced as a screen-printed run, pricing will increase for future releases. We are mocking these up and planning to print these on Comfort Colors t-shirts for both youth and adult sizes and Lane Seven hoodies for both youth and adult sizes. 

If the screen-print goal isn’t reached, the design will still be produced using our standard method — same artwork, same heart, just a different process.

This is one of those designs that represents a big step for us — and being able to take it there together is kind of the whole point of Co x Lab. 💙